Date: June 11, 2026
Prepared by: Magister Digital AI
Site: michellehardawaymd.com
Executive Summary
Strong physician credentials and E-E-A-T signals exist on the site, but critical schema errors and missing structured data are preventing AI systems from correctly identifying and citing Dr. Hardaway for high-intent procedure queries. Dr. Hardaway has an exceptional practitioner entity (30 years of experience, former Chief of Plastic Surgery at a Level I trauma center, FACS, dual board certification) with an active Knowledge Graph (CID: 8379921952699446998) and a local pack position of #1 in Farmington Hills. However, the site is not structured to communicate this authority to AI systems. The About page has zero structured data. The homepage uses an invalid schema type. A FAQ section with 4 declarative Q&A pairs has no markup. Closing these gaps represents the highest-ROI opportunity available for AI citation growth.
Page-by-Page Analysis
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Methodology
Scores below reflect the Homepage as the baseline page audited across all 13 factors. Scores represent the current state of the site prior to any recommended changes.
| Factor | What It Measures | Homepage Score |
|---|---|---|
Headings Structure | Logical H1-H6 hierarchy present and keyword-relevant | 7/10 |
List Density | Information presented in structured list formats for AI parsing | 6/10 |
Content Length | Sufficient depth for AI systems to extract authoritative answers | 7/10 |
Statistics & Data | Quantitative claims and numerical evidence present | 3/10 |
Source Citations | External references and third-party authority links | 4/10 |
Quotations | Patient testimonials and expert quotes as extractable content | 3/10 |
Technical Terminology | Medical terminology used accurately and consistently | 7/10 |
Unique Information | Proprietary insights, case details, or original clinical data | 6/10 |
Keyword Focus | Target procedure and location keywords used naturally | 6/10 |
Intro Summary | Declarative opening statement extractable as a standalone answer | 3/10 |
Authoritative Tone | Confident, direct language appropriate for a medical authority | 8/10 |
Readability | Clear sentence structure, appropriate reading level | 7/10 |
Schema Markup | JSON-LD structured data enabling direct AI system parsing | 1/10 |
Audit Results
The About page contains 30 years of credentials, an Oxford journal publication, dual board certification, Wayne State faculty appointment, and former chief of plastic surgery at a Level I trauma center. It has zero JSON-LD schema of any kind. A Physician + Person schema stack here is the single highest-ROI action available on the site.
The Body Contouring page has a functional FAQ section with 4 specific, declarative Q&A pairs covering recovery times, CoolSculpting vs. liposuction comparisons, BMI requirements, and male patient candidacy. These are exactly the format AI systems extract for citation. No FAQPage schema exists. Adding it requires no new writing.
The Knowledge Graph is confirmed active (CID: 8379921952699446998) with 4.6 stars and 211 reviews. The practice ranks #1 in the local pack. Yet the homepage uses @type: PlasticSurgery, which is not a valid schema.org type, and has no @id anchor connecting to the Knowledge Graph entity.
Recommended Actions
| Priority | Page | Issue + Recommended Fix | Score Impact |
|---|---|---|---|
| HIGH | About / Bio Page | Zero schema markup on the highest-authority page on the site Implement Person + Physician schema with hasCredential, memberOf, alumniOf, knowsAbout, and sameAs properties. This is the single highest-ROI action available. | +12 to +15 pts |
| HIGH | Homepage | Invalid schema type + no Knowledge Graph connection Replace @type: PlasticSurgery with valid MedicalBusiness + Physician stack. Set @id to the GMB CID anchor to connect the website entity to the active Knowledge Graph. | +8 to +12 pts |
| HIGH | Body Contouring | FAQ section with 4 Q&A pairs has zero FAQPage schema Add FAQPage JSON-LD matching all 4 FAQ questions verbatim. Fastest path to AI Overview citation on procedure queries. | +6 to +8 pts |
| HIGH | Homepage | No declarative summary of the doctor in first 100 words Add a 50-75 word declarative summary immediately after H1 with credentials, specialty, location, and years of experience in extractable format. | +8 to +10 pts |
| MEDIUM | Areas We Serve Hub | Navigation-only hub page with zero substantive content Add 200-300 word introduction. Add areaServed schema with Wikidata city URLs. Add ItemList schema for service area cities. | +40 to +50 pts |
| MEDIUM | About / Bio Page | Oxford Academic journal publication buried with low-authority links Surface ASUJ journal article as a featured credential. Add Article schema with DOI URL. Reference in Physician schema via subjectOf. | +4 to +6 pts |
| MEDIUM | Site-wide | No deep procedure pages with structured clinical content Each core procedure page needs 800+ words: description, candidacy, recovery timeline with specific numbers, risks, FAQ. Add MedicalProcedure schema to each. | +15 to +25 pts per page |
| MEDIUM | Homepage | Testimonials appear dynamically loaded or image-based, invisible to AI crawlers Implement 3-5 patient testimonials as static HTML. Each quote should mention the specific procedure and outcome. | +3 to +5 pts |
AI Visibility Intelligence
Knowledge Graph
ACTIVE
CID: 8379921952699446998 · 4.6 stars / 211 reviews
Local Pack Position
#1
Farmington Hills, Michigan — plastic surgeon
AI Overview Detection
NOT YET DETECTED
Opportunity: procedure-level queries, credential queries
AI Overview Opportunity
UNLOCKED WITH SCHEMA
FAQPage + Physician schema are the primary triggers
| Competitor | Domain | Position | Rating |
|---|---|---|---|
| Illuum Cosmetic Surgery | illuumcosmeticsurgery.com | #2 Local Pack | 4.9 / 113 reviews |
| Gregory E. Lakin, MD | illuumcosmeticsurgery.com | #3 Local Pack | 5.0 / 170 reviews |
| Michigan Cosmetic Surgery (Mariam Awada MD) | michigancosmeticsurgery.com | #6 Organic | - |
| Dr. Andrew Lofman | drandrewlofman.com | #7 Organic | - |
Advanced Intelligence
AI crawler request traces reveal what content AI platforms are actively seeking to cite.
AI crawlers leave request traces in server access logs. When log access is provided, we map which pages AI bots attempt but 404 on. For medical practices, this commonly surfaces procedure pages, physician credential pages, and before/after galleries that AI platforms are actively seeking to cite. Access the site's WordPress hosting cPanel or server logs and filter for user-agent strings containing the bot identifiers above to begin this analysis. Common 404 patterns in plastic surgery practices include paths like /procedures/rhinoplasty/, /cost/breast-augmentation/, /recovery-guide/tummy-tuck/, and /credentials/ that AI systems attempt based on topical authority signals.
Technical Audit
The only schema present on the site uses a non-standard @type that is not recognized by schema.org. It does not include an @id anchor, preventing Knowledge Graph entity connection.